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Mimeisthai - the world's first spoken-word trending engine

Premiered at TEDxSydney 2012



What if you could trend a topic by simply speaking? No smartphone, no laptop, no tablet, but based on what people are saying to each other in real-time?

TEDxSydney briefed Clemenger BBDO Sydney to create an experience bringing to life the event's theme: Real. Live. Now.

'Mimeisthai', did just that. Premiering at TEDxSydney on Saturday May 26, the one-off installation visualised the flow of ideas around the room in real time. Think of it as trending topics 'in real life'.

How? Parabolic microphones were placed around the room so they could capture the hundreds of conversations taking place amongst the audience of 900 thought leaders in the auditorium at TEDxSydney.

Mimeisthai's algorithm isolated and analysed the conversations, bringing them to life. Key phrases then appeared as graphic art on the main screen, visualising the spread of ideas across the room.

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